Drawing on my extensive experience spanning two decades across various industries, my professional background centres on brand and marketing communications, as well as culture and leadership development. At the outset of my career, I was a purpose-driven marketer, adept at leveraging a strong comprehension of consumer needs to incite and encourage action. Witnessing first hand the impact of shared core values on team morale, I began collaborating with businesses to enhance their team culture. I discovered that genuine brands could capitalise on the power of purpose and values to cultivate happy and motivated teams.
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